Objective: To create an engaging set of visuals to promote my song 'Turnin' It On'.
The color red was employed as a tying theme for it's associations with passion, and as the single was paired with a B-side titled Bloodrushes, it made it all the more natural. Movement, dance, and a veiled muse combine to create an alluring mood to contextualize the music.
Art Direction / Design
Video & Photography: Erik Meharry | Performer: Kya Bliss