Brand guide for mental health app, I Ching.
The I Ching is an ancient Chinese divination system. Its modern use promotes self-reflection, discovery and meditation - somewhat similar to astrology and the tarot. My personal philosophy is that these types of frameworks are useful for presenting a question, and starting a conversation - not that they ought to predict the future or tell the querent what to do. The app would be positioned as a tool supporting mental health.
The structure is considered the earliest known example of binary notation, as the foundation of the I Ching relies on the concept of yin / yang or opposite states. The title I Ching is usually translated as Book of Changes.
Logotype / Identity / Branding / Layout
See portfolio page : I Ching