Objective: To create a product that encourages and guides users, centered around a weekly timeframe. The aesthetic should be uplifting, relaxing, and quasi-spiritual in order to attract the typical wants of the yoga practitioner.
Heptad is the ancient Greek word for seven, and the idea is that this yoga app would focus on workouts and classes that round-out and support a user's weekly goals. Class names and descriptions generated with Chat GPT.
Identity / App Design / Social Media / Style Guide
Brand Jaunt
Short, sweet and casual style guide, I'm calling a 'jaunt.' The idea is to present the branding basics to keepers of the brand who may not need all the granularity of a full-blown book.
Stock photography